The Right Time For Choosing Spinal Decompression Santa Monica
By Gary Miller
The economy is rough right now. Marketing Therapy to patients, particularly when this is a service not often covered by insurance, is getting more difficult by the day. For many practices, the knee-jerk reaction is to scale back on everything; including the marketing. The following article will lead us through the subject Affordable prodigychirocare.com marketing in a tough economy.
You need to fight the urge to push that "panic button." You need to fight the instinct to save dollars by eliminating marketing and advertising. As scary as it might sound, during these tough times you need to maintain, or even increase your marketing efforts! Why would I want to spend more money on advertising when I have less money coming in?"
As many of us have heard often, our backs may have gone through accidents and trauma that resulted in muscle, nerve, bone, and tissue damage to our spine. Other causes may have been physical abuse due to impact sports, incorrect weight training, construction heavy lifting, sitting in the office extended periods, daily poor posture, and a myriad of other non-conforming body movements that ultimately threw the spinal system out of alignment with the rest of our limbs and body.
It is man's experience historically that back pain becomes more noticeable and serious enough after 25 plus years of age. During this early period and for the next ten years, pain sufferers either take the high road or low road to recovery (or prevention) if you will. In other words, that person will either exercise while staying active regularly; addressing certain body movements that will slow down the damaging back pain symptoms.
Analyze your Current Marketing: In this step, you need to take a critical look at ALL of your current marketing efforts. Before you can successfully plan any changes to your marketing plan, you need to know where you stand. You have to know where you are at before you know where you are going! This step can be painful at times, but it is necessary for future marketing success.
Put yourself in the Prospective Patient's Shoes: It is easy to assume others know what we are trying to express in our advertising. We see the benefits of it every day so we have a biased point of view. One of the best ways to critically evaluate your marketing is to look at each and every ad from an outsider's point of view.
Make Changes: In the run that you now have a rough idea of what isn't working, we need to do something about it. This something will depend on your marketing budget. At times we need to kill an ad and put that extra cash toward running what is showing a return on investment. In other times we just need to look at the ad and reformat it. Making some fresh changes is often all that is needed.
Look to the Internet, my Friend: The internet is taking over as a dominant form of advertising and marketing. If you think you can survive against your competition while ignoring internet marketing you are dead wrong. The days of the local paper newspaper and hardcopy yellow page books will eventually be gone. This is probably not as far off in the future as most of us think!
